"Victoria al Día" announced on 20 September 2008 the launching of a
competition for a municipal flag. Asimilar competition organized by
the previous municipal administration was unsuccessful because of the
low numbers of proposals. Ivan Sache, 30 Sep 2008
According to "Victoria al Día", 23 November 2008, the competition jury
has elected the winning design among 60 proposals.
The jury made the final choice among three proposals, two of them
portraying Mount La Matanza, also used on the municipal coat of arms.
The winning design is mostly olive green and the winner's names should
be announced this week. "Victoria al Día" knows that the flag was
designed jointly by a man named Wálter Auer and a woman. Ivan Sache, 25 Nov 2008
In "Diario Victoria", 1 December 2008, Octavio Raffo presents the new
municipal flag of Victoria, designed by Walter Auer, graphic designer,
and Melina Albornoz, Profressor of Visual Arts.
The flag is green with yellow symbols: a cross standing on a hillock,
surmounting a tree, the whole surrounded by a nearly complete ring and
four right angles in the corners of the flag.
The articles explains the flag as follows:
"Green is the essential colour of natural environment, representing
harmony, growth, exuberance, fertility and freshness. It holds a
strong emotional relation with safety, suggesting stability and
resistance and symbolizing growth and hope.
Yellow evokes the sun light, synonym of honour, loyalty, intelligence
and determination, and also of joy, happiness and energy. It
represents enthusiasm, attraction, creativity, excitement, spirit and
stimulus. It generates a feeling of prestige, wisdom, clarity of the
mind and wealth.
The cross, used as the central symbol, recalls the strong relation of
Victoria with religion. The foundation date of the settlement is the
first mass served in the Matanza shrine.
The ombú*, with its thick roots, recalls our strong link to our
customs and identity. Its dense foliage is a call to stop and enjoy
under its shadow, a characteristic of our town.
The central curve recalls the local topography, whose hills and mounds
form a unique and picturesque landscape.
The rising sun, with its warmth, triggers the growth and development
of the inhabitants of the town.
The angles shown in the corners represent the cardinal points,
symbolizing the evolution and expansion of the town."
* The ombú (Phytolacca dioica L.), an evergreen herb native from the
Pampas of South America, is one of the symbols of the Gaucho culture. Ivan Sache, 02 Dec 2008