Last modified: 2021-08-26 by klaus-michael schneider
Keywords: colombia |
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Editorial Note: FOTW does not report commercial flags unless such flags have a vexillological value. The presentation of such a flag shouldn't be interpreted as a recommendation of any company or its products.
On August 22, 2015, I spotted the flag for hard discount store "D1"
(pronounced De Uno, meaning "From oneself", meaning something that belongs to
oneself). D1 is the brand of the company "Koba Colombia S.A.S" (and/or Koba
International, Koba Group). The company was established in 2009 and started
operations initially in Medellín and then spread to other cities in the country
to become one of the fastest growing businesses in the retail sector. A
major stake in the company was purchased by
Valórem (official website) a holding
with investments in several
sectors. The company was set with advisory from and using the business model
from Aldi, the German company labeled as the "largest retailer in the world" (source:
Personal notice: See the resemblance when writing ALDI (in capitals) and D1, the last two letters making up the name of the Colombian company.
For additional information go to:
Koba Colombia S.A.S. (official website)
The flag is the logo on a square flag with a white stripe surrounding all four sides. The logo features the slogan "de todos!" (from all) meaning not only from oneself, but from all.
Esteban Rivera, 17 May 2016
image by Zoltan Horvath, 18 January 2014
ETB (Empresa de Telecomunicaciones de Bogotá, Bogotá Telecommunications
company) known before as Empresa de Teléfonos de Bogotá (Bogotá Telephone
Company), was originally established in 1884 as CTC (Companía de Teléfonos de
Colombia, Colombian Telephone Company).
The flag is the logo in inverted colors (that is the letters in white on a blue background), on a horizontal flag.
Image of flag taken from CM& tv news on March 19, 2013.
For additional information go to: ETB (official website) http://www.etb.com.co/
Esteban Rivera, 14 January 2014
image by Zoltan Horvath, 27 December 2011
Grupo Exito (Exito in Spanish means "success", and
has a punctuation mark in the "E", thus it should be
written Éxito; however for commercial reasons to keep all the
letters equal to each other on the signboards and all the
publicity, the accent was stripped from the original word).
Grupo Exito started as Almacenes Exito (Exito stores) in 1922, when Luis Eduardo Yepes, a native from Medellin opened up a store in the city of Barranquilla to supply the people with all the goods needed for the local carnival, called "Carnaval de Barranquilla" (Barranquilla Carnival). Then later on, with a much wider offer, he started a series of chains in the Atlantic Coast of Colombia and named his stores LEY (an abbreviation of his initials). It is also worth mentioning that LEY in Spanish means law. Parallel to this, in 1949 Gustavo Toro Restrepo opened up the first Exito store, owned by Almacenes EXITO S.A. later on, Almacenes EXITO S.A. establishes a company called Didetexco S.A. which manufactures most of the garments and textiles sold in Exito stores.
Also parallel to this in 1905 Spaniard José Carulla Vidal establishes a store in Bogota called El Escudo Catalán (The Catalan Shield), later renamed to Carulla.
Later on LEY stores where transformed in 1959 into the holding CADENALCO (Gran Cadena de Almacenes Colombianos S.A.) which operated all LEY stores. Parallel to this, in 1967 Jorge and Margaret Bloch opened up a store named La Huerta (Market Garden) in Bogota, now called Pomona, and later expanded with several stores. Also, parallel to this in 1969 Alberto Azout established a chain store called Vivero in Barranquilla.
In 1974 CADENALCO acquires the chain store Pomona (previosuly known as Almacenes La Candelaria). In 1992 CADENALCO opened up SuperLEY stores under a new format, still keeping the old LEY stores. In 1995 Almacenes EXITO S.A. acquires a percentage in Venezuelan retail store Cativen which operates Supermercados Cada and Hipermercados EXITO in Venezuela.
Then in 1999 Casino Groupe, a French retailer store acquires a percentage in the shares of Almacenes EXITO S.A. , and in turn, Almacenes EXITO S.A. acquires a percentage of shares in CADENALCO, starting talks of a future merger, which took place effectivelly in November 2001.
In 2000, Carulla and Vivero merge into one company called Carulla Vivero S.A. and then in 2007 Almacenes Exito S.A. acquires Carulla Vivero S.A., and also Groupe Casino acquires the majority of shares in the newly created Grupo Exito.
In early 2010, Venezuelan President expropiated several EXITO stores in Venezuela and opened up for allegedly manipulating prices in the already turbulent Venezuelan Economy and its hyperinflation. The stores' names were renamed Hipermercados Bicentenario, but the EXITO logos are still seen in the stores as well as the price tags.
Currently Group Exito operates several lines:
- Hypermarkets: EXITO, Vivero hypermarket stores
- Supermarkets: Carulla, Pomona and LEY stores
- Discount stores: Bodega Surtimax stores
- Specialized stores: Home Mart stores
- Local stores: Merquefacil stores.
The flag is a yellow horizontal flag with the logo on the middle.
Sources: www.almacenesexito.com and wikipedia.
E.R., 4 March 2010
image by Eugene Ipavec, 4 March 2010
Exito stores has changed its flag. The current flag is the
new logo in the middle in a horizontal yellow flag.
Image (third flag from left to right): Picture taken on 24 November 2011
Esteban Rivera, 25 December 2011
image by Zoltan Horvath, 22 June 2014
FEDEGAN (Federación Colombiana de Ganaderos, Colombian Federation of Cattle
raisers) was established on December 13, 1963 during the IX Congreso Nacional de
Ganaderos (IXth National Congress of Cattle raisers).
The current flag is a white horizontal flag with the logo in inverted colors (that is, the logo in green, with green letters) in the middle. The explanation of the new image is found here.
The previous logo is seen here and the first logo is seen here.
Screenshot from CM& tv news broadcast of October 2, 2013.
For additional information go to: FEDEGAN (official website)
Esteban Rivera, 21 June 2014
image by Randy Young, 06 February 2015
Formacol is a plastic packaging Colombian company established in 1964.
Its flag is a white horizontal flag with the logo in the middle. The flag however, only has the logo, without the logo's inscription below. There's a picture seen here (third flag from left to right).
Image of flag. (Picture taken yesterday at their main office).
For additional information go to: Formacol (official website)
Esteban Rivera, 05 February 2015
Is the attached graphic an accurate representation of the Formacol flag? It
was a little difficult for me to tell from the photograph, but I tried to follow
your description by placing the company's logo on a white field and then erasing
the inscription beneath it.
Randy Young, 06 February 2015
image located by Esteban Rivera, 22 January 2018
"Grupo Olímpica (English: Olimpica Grou), or Almacenes Olímpica (English:
Olimpica Stores) is one of the largest retail chains. The business was started
by Rafael Cuello Manjarrez, as a warehouse store in Barranquilla. Later, it was
sold to a Syrian immigrant, Ricardo Char Zaslawy. The store entered the food
market, as well as drugstores and began its expansion countrywise"
Sources: http://www.olimpica.com/quienes-somos/ and https://es.wikipedia.org/wiki/Ol%C3%ADmpica_(supermercado).
Their flag is a red horizontal background featuring the logo (http://www.olimpica.com/wp-content/themes/olimpica-produccion/images/logo.png) in the middle.
For additional information go to Olímpica (official website): http://www.olimpica.com/
Esteban Rivera, 22 January 2018
image located by Esteban Rivera, 2 August 2018
"HMV Ingenieros is an engineering company established on November 16, 1960 by
the merger of two existing companies, Mejía Villegas (from
Medellín) and Hidroestudios (from
Bogotá). They focus primarily on designing and building
hydro power plants, but have expanded into other engineering activities as
Sources: http://www.h-mv.com/Nosotros/historia.aspx?Id=2&Lang=es-CO and http://www.h-mv.com/Nosotros/nosotros.aspx?Id=42&Lang=es-CO#&Lang=es-CO
Its flag is a horizontal blue background with the logo in the middle.
Picture, taken outside their Medellin office on June 26, 2018.
For additional information go to H-MV (official website): http://www.h-mv.com/
Esteban Rivera, 2 August 2018
image by Randy Young, 9 August 2017
"Katering Blue is the logistics operator of the "Centro de Eventos y
Convenciones de Bogotá 'Gonzalo Jiménez de Quesada' (English: Events and
Convention Center 'Gonzalo Jimenez de Quesada'" (official website:
http://kateringblue.co/katering-blue-centro-de-convenciones). Its main
business is catering. According to their website, they have "a 12-year
The flag is a horizontal purple flag with the logo (http://kateringblue.co/wp-content/uploads/2016/07/logo-katering-blue-azul.png) in the middle.
For additional information go to Katering Blue (official website): http://kateringblue.co/
Estaban Rivera, 9 August 2018
image by Eugene Ipavec, 31 May 2010
On March 1 I found the flag of the Colombian Government company Positiva
Seguros (Positiva Insurance). The flag can be seen in this link:
(Source: CM& local tv news. The link is dated July 19, 2010) The flag is an
orange horizontal flag with the logo in the middle.
The logo of Positiva seguros can be located here: http://www.tiqal.com/userfiles/positiva-seguros.jpg (notice that this version of the logo has the letters in orange, while in the flag, the colors are inverted, that is, the letters in white.) The explanation of the logo can be found here: http://www.positiva.gov.co/Portal_pos/LaCompania/NuestraCompania/NuestraMarca.aspx
The company was created by Decree No. 3147 of 2008 ( http://www.positiva.gov.co/Portal_pos/Documentos/Compania/decreto-3147-de-2008.aspx)
For additional information please go to: Positiva Seguros (official website).
Esteban Rivera, 30 May 2011
image by Eugene Ipavec, 20 February 2010
Servientrega is a Logistics and Delivery company established
in 1982, currently serving several cities in Colombia, as well as
six countries abroad.
Its flag is a green horizontal flag with the logo on the middle.
E.R., 20 February 2010
image by Randy Young, 21 February 2015
image by Randy Young, 6 May 2017
In Colombia there's an economic group (holding) called Grupo
de Inversiones Suramericana S.A. (established in 1999 as
Suramericana de Inversiones S.A., INVERSURA) the parent of the
- Suramericana de Seguros S.A. (www.suramericana.com) first established as Compañía Suramericana de Seguros S.A., in 1944. This company in 1997 split its investments in other related companies, aside from its core business in the insurance sector, thus creating Suramericana de Inversiones S. A., SURAMINV, which in turn became the mother company). Currently the name Suramericana de Seguros S.A. gathers actually two companies (for legal government reasons and regulatory rules in the country that states that a company that sells life and health insurance cannot be the same company that sells automobile and general insurance in order not to concentrate too much risk for operational reasons, thus having actually two companies, but in practice is just one). These two companies are: Seguros de Vida Suramericana S.A. and Seguros Generales Suramericana S.A.
- Compañía Suramericana Administradora de Riesgos Profesionales y Seguros de Vida S.A., SURATEP (www.suratep.com) established in 1996, now called Seguros de Riesgos Profesionales Suramericana S.A
- Compañía Suramericana Administradora de Servicios de Salud S.A., and Susalud Medicina Prepapgada, SUSALUD (www.susalud.com) established in 1990, now both merged and called EPS y Medicina Prepagada Suramericana S.A.
- I.P.S. Punto de Salud S.A., now called Servicios de Salud IPS Suramericana S.A.
Sources: www.suramericana.com, www.gruposuramericana.com.
Grupo Sura has a
corporate reorganization and also a variant flag, with colors inverted, as
seen on this
Esteban Rivera, 21 February 2015
I was doing some research on this company and found the following: Sura Asset
Management (abbreviated as SUAM) has its own
flag, seen here: http://www.sura-am.com/es/PublishingImages/gobierno-corporativo/gobierno-corporativo.jpg, source: http://www.sura-am.com/es/compania/gobierno-corporativo). It is a white horizontal flag with the name of the company and below
the words "ASSET MANAGEMENT" in blue capitals.
The Holding, previously called Grupo de Inversiones Suramericana S.A., INVERSURA) changed its brand name from INVERSURA to Grupo SURA. SUAM is a subholding established in 2011 and its main shareholders are (according to this source: https://www.gruposura.com/Inversiones/SURAAssetManagement/Paginas/default.aspx)
- Grupo SURA
- International Finance Corporation (IFC) (official website: http://www.ifc.org), part of the World Bank Group
- Grupo Bolívar (official website: http://www.sociedadesbolivar.co)
- Grupo Bancolombia (official website: http://www.grupobancolombia.com)
- General Atlantic (Investment Fund) (official website: http://www.generalatlantic.com)
- JP Morgan
It has presence in Chile, Colombia, El Salvador, Mexico, Perú and Uruguay through its mergers and acquisitions (source: http://www.sura-am.com/en/company/history/a>).
Its corporate identity can be found here: hhttp://www.sura-am.com/es/compania/marca-regional
For additional information go to SUAM-AM (official website):
Esteban Rivera, 5 May 2017
image contributed by E.R., 23 July 2009
The flag of Grupo de Inversiones Suramericana S.A., INVERSURA, as
well as its subholdings mentioned above, branded for marketing
reasons as SURA is the logo and the "SURA" letters in
white over a blue background, as seen in the pictures (taken May
29, 2009) here,
The internal company bulletin is showing the new change in logo and flag.
E.R., 23 July 2009
image by Zoltan Horvath, 28 January 2015
"TransMilenio is a bus rapid transit (BRT) system that serves
Bogotá, the capital of
Colombia. The system
opened to the public on December 4, 2000 (hence the name Trans
Millenium). The bus fleet, the terminals and all its operation is
managed by the company Trasmilenio S.A."
The flag is a horizontal red flag with the logo in the middle.
Image is screenshot of RCN news channel broadcast on January 19, 2015.
For additional information go to TransMilenio (official website)
Esteban Rivera, 28 January 2015
image by Zoltan Horvath, 15 September 2017
"Touring & Automovil Club de Colombia (English: Touring and Automobil
Club of Colombia), or simply 'ACC', is a nonprofit organization which
gives assistance to road travelers, mechanics, supports motor sports
and provides related services for auto users. It was founded on
October 10, 1940 in Bogotá and formalized through (Executive)
Resolution No. 33 of the Ministry of Jusitce, on April 16, 1941. It is
a member of FIA,
AIT (Alliance Internationale de Tourisme,
official website) and
FIVA (Fédération Internationale
des Véhicules Anciens, official website)".
Sources: http://acc.com.co/p/quienes-somos and https://en.wikipedia.org/wiki/Touring_and_Automobile_Club_of_Colombia
The flag is a dark blue horizontal background with the logo in the middle, as seen here (second flag from left to right)
For additional information go to ACC (official website)
Esteban Rivera, 12 September 2017