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TMN Cell Phone Service (Portugal)

Last modified: 2015-02-14 by klaus-michael schneider
Keywords: tmn cell phone | logo |
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TMN campaign flag
image by António Martins-Tuválkin, 1 Feb 2007

Portuguese cell phone service TMN (a branch, or rather a brand, of Portugal Telecom issued in late 2006 an advertisement campaign for its POTS home service. It includes people "claiming" their homes for TMN by erecting logo flags on house roofs.
This flag uses the white stylized, above-dotted "t" ("ṫ") shaped as a human on the light pastel blue TMN adopted last year (designer: Luis Matos). This is more than just a virtual flag used only in (doctored) promotional photo and film, as some outdoor advertisement stalls were fitted with real cloth flags during this campaign.
I suggest a rough classification of commercial flags: Company flags, brand flags and campaign flags (the above fits somewhere between the latter two).
António Martins-Tuválkin, 1 Feb 2007

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