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House Flags of Brazilian Shipping Companies, A

Last modified: 2017-11-11 by ian macdonald
Keywords: alianca | amazon | cna |
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Empresa de Navegação Aliança S.A. (Rio de Janeiro)

(old version)

Old Flag of Empresa de Navigação Aliança image by Joseph McMillan

Source: Josef Nuesse's website Reedereiflaggen: House Flags of Shipping Companies.

(1993 Version)

1993 Flag of Empresa de Navigação Aliança image by Joseph McMillan

Source: Josef Nuesse's website Reedereiflaggen: House Flags of Shipping Companies.

(Current Version - tentative, possibly only a webpage logo)

Flag of Empresa de Navigação Aliança S.A. image by Joseph McMillan

Horizontal black-white-red with a thin yellow horizontal stripe on the middle of the white. From
Dov Gutterman, 15 January 1999

According to the company website, Companhia Aliança de Navegação was founded in 1951 by a German immigrant named Carl Fischer, who had arrived in Brazil in 1928 and entered the fruit business. Aliança was originally limited to coastal trade, since Lloyd Brasileiro, the government-owned line, had a legal monopoly over the transoceanic traffic. Aliança was allowed to enter the foreign trade in 1967 and now serves Europe, the U.S. east coast, the Caribbean and Gulf of Mexico, and both coasts of South America. It has 5 vessels totaling 178,000 deadweight tons, employs 283 people, and had revenues of US $180,000,000 in 1999. I would speculate that Fischer's German origins would account for the black-white-red horizontal tricolor that serves as the field of the house flag.
Joseph McMillan, 26 March 2002

S.A. Loughran (1979) confirms that the colors represent the origin of the company founder with the interlocking rings standing for the two hemispheres. The company itself, or its assets and brand, were acquired by Hamburg Süd in 1998, originally being placed under Aliança Transportes Maritimos S.A. which changed name in 2000 to the current Aliança Navegação e Logistica Ltd. Lloyds give it as a new company formed 1998 but the website, which is the old one, originally showed the history of the original company but no longer does - so the exact connection is unclear. What is clear is that Hamburg Süd acquired the brand including the livery and have continued to use this unlike their other takeovers which after a few years were incorporated into the group Hamburg Süd brand.

However the "current version" flag of the black, white, yellow and red unequal horizontal multibands which Dov has taken from the company website, to which the link still works, is from a flag-like section of the main logo appearing on the welcome page ( ).  This at best gives it a "maybe" rating for me and an unlikely one at that, failing better evidence, due to their company page ( having a photo of the 1993 flag flying from a ship which I would take as indicative that like the funnel markings, the 1993 flag is still used. The yellow rings are hardly visible but under a magnifier they can be made out.
Neale Rosanoski, 28 June 2010

Amazon Lines, Ltda.

House Flag of Amazon Lines (Brazil) image by Al Fisher

Flag from (no longer on-line).
Dov Gutterman, 11 February 1999

CNA (Manaus)

Companhia de Navegação da Amazônia

House Flag of Cia. de Nav. Amazônia (Brazil) image by Jorge Candeias

Flag from (no longer available).
Dov Gutterman, 20 January 1999

Very dark green, a white lozenge with a red "A" centered.
Jorge Candeias, 4 February 1999

House Flag of Cia. de Nav. Amazônia (Brazil) image by Jarig Bakker, 14 October 2005

Loughran (1979) shows the flag of Cia. de Navegação da Amazonia, Manaus as green, with a white diamond, and a simpler red "A".
Jarig Bakker, 14 October 2005