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Seine-et-Marne (Department, France): Yacht clubs and rowing clubs

Last modified: 2010-11-13 by ivan sache
Keywords: seine-et-marne | melun | letters: cnm (white) | lagny-sur-marne | letters: snl (blue) | rowing |
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Cercle Nautique de Melun

[Burgee of CNM]

Burgee of CNM - Image by Ivan Sache, 22 May 2006

The town of Melun (37,000 inhabitants) is located south-east of Paris on the river Seine.
The rowing club Cercle Nautique de Melun was founded in 1912. The burgee of the club is horizontally divided blue-white with the white letters CNM placed diagonally in the blue stripe.

Ivan Sache, 22 May 2006

Société Nautique de Lagny

[Flag of SNL]

Flag of SNL - Image by Ivan Sache, 29 December 2009

The rowing club Société Nautique de Lagny (SNL, locally known as la Nautique) was founded in 1905 in Lagny-sur-Marne, a town located 30 km east of Paris and once the place of one of the most popular Fairs of Champagne.
Adrien Frilet, the founder of SNL, was able to convince 400 people to subscribe for the building of a boathouse and the appointment of a guard. In 2005, the SNL had 200 members and owned 100 boats. Up to now, more than 80 members of SNL have reached the national or international level. In 1951, Janine Tabuis won the "Womens' International Regatta" organized during the (Mens' only) European championships.

The most awarded member of SNL is Vincent Saurin (d. 1991), who competed in the 1928 Olympic Games at Amsterdam and in the European championships from 1930 to 1935, included, ranking second in 1932 and third in 1931 and 1934. Vincent Saurin is the son of the grocer William Saurin (1872-1937), who founded in 1907 the famous William Saurin company, the leader on the French market of canned ready-made meals. In 1926, William Saurin moved his factory to Lagny-sur-Marne, where he sponsored SNL, of which he would be the president from 1934 to 1937. Vincent Saurin succeeded his father as the director of the family company and presided SNL from 1952 to 1988. Sold to Lesieur in 1979, William Saurin was successively incorporated to Saint- Louis, Danone, Paribas and Turenne-Lafayette.
Vincent Saurin understood very early the potential of advertisement and promotion campaigns, especially on radio and TV, which made of William Saurin, and especially of their flag meals, choucroute garnie and cassoulet, one of the most popular French commercial brands.

Ivan Sache, 29 December 2009